SHENZHEN, China, Aug. 23, 2019 /RPNewswire/ — Recently, Rob Jia, Bee+ Founder and CEO, shared a new perspective in 2019 Global Mobile Internet Conference (GMIC) that Bee+ is not just a co-working space provider, but an office chain brand. Its core significance and value lies in the branding, chain operation model, just like 5 star hotels, but in the different industry.
Bee+ was founded in September, 2015. After more than three years of development, the company has business coverage in Zhuhai, Guangzhou, Shenzhen and Shanghai. It has become one of the most influential brands in the office industry.
At present, Bee+ has three major business segments, namely the Bee+ Coworking Space: To provide enterprise clients with exquisite co-working space products of overthrowing spirit; Innovative consumption scene Bee+ Lifestyle: To provide individual clients with innovative retail and consumption scenes towards the future; Bee+ Enterprise Customization service: To provide innovatively enterprises with personalized one-stop customized services such as site selection, design, construction, office maintenance and operation.Nowadays, Bee+’s clients include the Fortune 500 companies, branches of large enterprises, as well as a number of start-ups, e.g. NIO, Softbank, Didi, Airbnb, China Mobile, Coupang and Decawave.
Many people think Bee+ is a co-working space provider, but Bee+ has never limited its business to the shared office industry. Bee+ is committed to becoming a leading lifestyle brand, through understanding of space and ability to design, recreate and operate the space to explore and define how people should spend two-thirds of their day (work + life). Even in the 8 hours working time, what Bee+ wants to do is not shared offices, but an "Office Chain Brand".
In terms of office space products, Bee+ has won recognition from customers and gained a reputation in the industry. At the beginning of this year, Bee+ officially launched Bee+ Enterprise Customization service for large and medium-sized enterprises. The services include location selection, interior design, site construction, office maintenance and space operation. A number of well-known companies have also invited Bee+ to design and build innovative and inspiring office spaces for them, include Plateno Group Shenzhen headquarter, Oriental Fortune Capital accelerator, Ocean Link Shanghai headquarter, Zhuhai Da Heng Qin Company ICC co-working space, and Reith Group co-working space.
The new concept of the "Office Chain Brand" defers from people’s understanding of traditional workspace and office building industry development. People can imagine one building includes co-working space, high-end apartments, restaurants, bars, gyms and facilities owned by the same brand, and they are designed, built and operated by the same brand.In addition, all members and space scenes are connected via a membership system. Unlike normal co-working space that can only share resources within space, or the traditional office building that rent or sold piece by piece, the "Office Chain Brand" treats the space as a whole.
Rob Jia believes that space design, construction and operation capabilities are the core competitiveness of the brand. Like many well-known five-star hotels in the world can be trusted and recognized by people because of their highly standardized model and superior experience. In the future, the office space can also be operated like chain-brand hotels nationally and globally. Bee+ hopes to lead and change people’s way of life and become a world-class "Office Chain Brand" and a word class lifestyle brand through space products eventually.
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