Lead generation has long been identified by companies as a valuable undertaking that can increase sales of their products and services. Marketers use this to identify and persuade possible prospects to make a decision on whether to purchase the products and offerings of a company. In a way, lead generation is the process of transforming these prospects into customers. For a time, lead generation is being done by people in the BPO industry, but because this sometimes translates into higher costs, companies set their eyes on artificial intelligence applications. Soon, lead generation chat bots that feature advanced artificial intelligence became the norm. With the birth and proliferation of Facebook Messenger chat bots, however, that too will soon change.
How Does Facebook Messenger Position Itself Against Other Lead Generation Chat Bots?
If you happened to click on a link that took you to a site where there is a nondescript chat bar at the right corner of your screen, chances are that you have seen a chat bot in action. This chat bot activates once it detects a new user visiting the site, and then it triggers a sound and asks the user if there is anything it can do to help. The catch here is that it has to have a new user visiting the website. Compare that now with Facebook which boasts 2.19 billion monthly active users and you got a whopping 96 million plus active users each day ripe for lead generation targeting.
How Did Facebook Messenger Chat Bots Came Into Being?
Since Facebook opened its Messenger app to developers more than a year ago, a number of enterprising marketers saw its potential as an intelligent chat bot. Now, the only thing marketers need to do is to identify its target consumers on Facebook and launch a specially-designed chat bot on them. This could render website chat bots useless as Facebook already has a vast pool of potential customers ready for picking.
Do Facebook Messenger Chat Bots Really Threaten Its Competition?
If you look at it, you need a host of other undertaking to engage your target customer to visit your website. It is only when the potential customer clicks on your link that the website’s chat bot will be triggered. From then on, your chat bot will attempt to engage the prospective customer in a very nice manner to make it appear that they are talking to a person. That is where lead generation comes in. With a Facebook Messenger chat bot, however, you need not engage someone to visit Facebook. Why? It is because billions of people already practically lived on Facebook. They do their status updates several times a day, upload photos and videos, click like or share the posts of others, browse the news feed and use the network’s Messenger application to chat with contacts. The situation is akin to waiting for a bus on a lonely mountain top and a taxi on the busy area downtown.
Will Facebook Messenger Chat Bots Win?
As to whether it will wipe out its competition is something that may or may not happen. Only time can tell. At the very least, Facebook Messenger has posed a really awesome and stiff challenge which must be readily answered by its competition. The beauty of this all is that it now gives Facebook Messenger’s competition a chance to further improve its technology with lots of room for innovation. For now, Facebook Messenger chat bots may be hugging the spotlight but without a doubt, its competition is already devising a way on how to grab it back.