When you want to develop and improve your business, organising an event – no matter how small it is – can help you get your message and brand across. One important thing to remember when hosting a small scale business event is that it should not only promote your business but also help other individuals as well. How do you organise a business event? Here are a few tips to help you:
Organise a Business Event: Tips and Tricks
Know your Purpose
The first thing you have to think about is your purpose. You should have a primary focus or niche. This way, you could plan everything accordingly. Are you planning to host a networking event for tech startups? Do you want to bring property investors together? This purpose will also help you decide on the speaker to invite, the materials to provide, and the discussions to include. The purpose you will set should be in line with your goal. What do you want to benefit from the event? Do you want to meet people from the same industry, or do you want to reach potential “buyers” for your business?
Choose a Format
Small scale business events can be as casual or structured as you want. It all depends on what you think will work best for your target audience. If your audience is somehow familiar with each other already, you can invite them over for a coffee or a round of beer. If you are thinking of attracting new people, it might be best to include a simple program that would consist of short introductions. Small scale business events do not have to follow a strict format, but it would help to have a simple agenda so attendees can know what to expect.
Decide on Your Budget
If you are to organise a business event to sell your business, your budget should depend on what your business can handle. If you have a limited budget, you might want to hold it in a restaurant where you don’t have to pay for the venue. You also have to take into account catering or food during the event. Know that more people will be more willing to attend if they know they can get free food.
When outlining your budget, keep in mind that venue is a crucial factor for encouraging attendees. Keep the venue interesting to attract more attendees.
Invite a Speaker
Depending on your format and purpose, it would be wise to invite a speaker. Get someone with authority and knowledge about your subject matter. Getting a speaker will also allow you to charge some form of entrance fee for the attendees. More attendees are willing to pay good money if they know they can get substantial learning from the event.
Hiring a speaker adds credibility to your mission. A speaker in an event will send a signal that you are indeed serious about your goals and vision, making it easier for you to sell your business to potential investors.
Choose an Appropriate Time and Day
When you organise a business event, make sure that you choose a time and day when most attendees are available. Think about your target attendees and decide on what would be most convenient for them. If your target audience is professionals, it might be best to schedule an event for breakfast when it would not affect their daily schedule. If it would last for the whole day, schedule it on the weekend.
If your audience is young people, it would be best to schedule an evening event. Also, it would be helpful to refrain planning an event on a holiday, as most attendees with kids would rather spend the day with their families.
If you have a limited budget, look for sponsors. These sponsors must have goals in line with your vision, as this will send a message across your intended audience as well. For instance, your event centers on the reduction of plastic waste, do not ask businesses that sell bottled waters to your event. It defeats your purpose. Also, do not look for sponsors with products and services that may compete with what you are offering. You would not want their brand to overshadow yours.
When looking for sponsors, sort out these issues:
- Does the sponsor want exclusivity in advertising?
- Is the sponsor looking to improve their public image?
- Are your sponsors not direct competitors of one another?
- Will the venue have enough space for the sponsors? Will they require an ample space?
These are just some of the questions you have to answer before submitting that sponsorship proposal.
Promote your Event
Once you iron out all the things needed for the event, don’t forget to promote your event. Otherwise, all that hard work will go down the drain if only a handful will attend your event. To market your event, highlight the key takeaways that your event will provide. You can use social media platforms to spread the word. You can create a low-cost yet highly targeted advertising campaign to your target audience. You can also use professional groups and forums to promote your event. To make things easier for you, create a marketing plan. Remember, the more organised you are about this detail, the better the outcome of your event. If you want to get more people to attend your event, never get tired of marketing your event. Sometimes, spending a little extra for advertising and marketing will return to you a hundredfold.
You can employ both offline and online marketing campaigns to widen your reach. However, you must also learn to balance it depending on your intended audience. If your audience is young people, reach them better by doing online marketing campaigns. More traditional approaches may be necessary if your target is baby boomers who aren’t often online.
Now that you know how to organise a business event, there is one thing that you must not forget. Follow-up. Never forget to follow up after an event. To some, it is the most critical factor that would gauge the success of your event.